5 Powerful Ways to Engage Your Employees Through Crowdfunder
98% of HR teams measure employee engagement, but only half react with a plan of action.
Creating a thriving and motivated workplace takes more than just perks and paychecks, it’s about fostering purpose, connection, and shared values. With Crowdfunder’s employee engagement tools, you can inspire your team through meaningful giving, collaborative fundraising, and community-driven initiatives. Here are five impactful ways to engage your employees through the Crowdfunder platform.
1. Give Your Staff the Gift of Giving
Rewarding employees doesn’t have to mean just bonuses, hampers and gift cards. With Crowdfunder, you can turn incentives into impact. Empower your team to support causes they care about by offering digital giving vouchers they can redeem on meaningful projects across the Crowdfunder platform. It’s a reward that motivates staff while also building a culture of empathy and generosity.
Unlike physical rewards or branded swag that often end up unused or in landfill, digital vouchers through Crowdfunder are a more environmentally friendly alternative - reducing waste while increasing social value. It’s a simple way to align your recognition programme with your sustainability goals.
✅ Why it works: Giving feels good. When employees are trusted to choose where funds go, they feel more connected and valued.
🤩 Crowdfunder Example: Last Christmas, Solus empowered all 1,000 of its employees to give back in a meaningful way: by gifting each person a £60 digital voucher to donate to a charity of their choice via Crowdfunder. Nearly half of the team (49%) participated in the initiative, highlighting how putting purpose in employees' hands can foster deeper engagement and a stronger sense of collective impact. By making charitable giving personal and accessible, Solus didn’t just support great causes, they ignited a culture of generosity within their workforce.
2. Launch Always-On Matched Fundraising
Empower your employees to make a difference by match funding their personal fundraising initiatives: from marathons and bake sales to skydiving adventures. With Crowdfunder, it’s easy to double the impact of their efforts. Match funding not only motivates higher donations, making it easier for participants to raise more, but also signals to their networks that your company is fully behind them.
✅ Why it works: Employees are more likely to participate, when they know their employer is backing them.
🤩 Crowdfunder Example: British Airways supports staff fundraising through Crowdfunder by match funding employee campaigns. This ongoing initiative helps staff make twice the impact for their chosen charities and has become a core part of BA’s employee giving culture.
3. Organise Fundraising Challenge Campaigns
Gamify your giving! Design fundraising challenge campaigns that tap into your team’s competitive spirit. Whether it’s department vs. department or office-wide milestones, Crowdfunder makes it easy to build dynamic campaigns with totalisers, targets, and recognition. These challenges don’t just boost employee morale, they also raise more visibility and momentum for the charities involved, helping them reach new audiences and increase donations faster. It’s a win-win: your people stay engaged, and your chosen causes get greater support.
✅ Why it works: Challenges bring teams together, encourage creativity, and add fun to purpose-driven work.
🤩 Crowdfunder Example: MUFG runs an initiative called Fitprints for Good, encouraging staff to take part in physical and creative challenges to raise funds for their favourite causes. Through this fun and inclusive format, employees have raised over £100,000 via Crowdfunder—proving that fundraising can be both impactful and enjoyable.
4. Champion Employee-Led Giving
Allow colleagues to nominate charities or community projects close to their hearts, and commit to match fund them. This creates a democratic and inclusive approach to corporate giving and shows your employees their voices matter.
✅ Why it works: When employees are involved in choosing who gets supported, engagement increases and trust in leadership grows.
🤩 Crowdfunder Example: NHS Property Services invited staff to nominate local charities close to their hearts as part of the NHS Property Services Community Fund. Crowdfunder then provided the platform to support and fund those charities, creating a truly employee-led giving programme.
5. Enable Employee Volunteering
Don’t just fund the change, help your team be the change. Use Crowdfunder to promote community projects seeking volunteers and encourage staff to contribute time, skills, and energy. Whether it’s a team volunteer day or flexible personal hours, your team can help drive tangible local impact.
✅ Why it works: Volunteering boosts morale, encourages teamwork, and strengthens your brand’s social responsibility.
🤩 Crowdfunder Example: Aviva has empowered thousands of its employees to volunteer across the UK through the Aviva Community Fund platform, powered by Crowdfunder. This initiative complements their giving programme and reinforces their commitment to local impact and community engagement.
Ready to Engage Your Team?
With Crowdfunder, engagement isn’t just about giving. It’s about creating moments of meaning. Whether it’s rewarding generosity, fostering team spirit, or amplifying employee voices, our tools can help you build a more motivated, purpose-driven workplace.
📬 Want to learn more? Get in touch with our partnerships team on cfpartnerships@crowdfunder.co.uk or start exploring employee engagement solutions at www.crowdfunderconnect.com
