How to Supercharge Your Charity Partnerships with a Prize Draw
£600,000 (and counting) raised by Glastonbury Festival for Doctors Without Borders. £12,642 raised by The O2 and Queen for Stagehand. £3,425 raised by Aston Villa and Emmiera Group for the Aston Villa Foundation.
Across the UK, businesses are creating prize draws on Crowdfunder to support their charity partners. The offering ideas are endless, from box seats to a game, to behind-the-scenes access. By providing memorable prizes, organisations have raised thousands for their charity partners and created impactful campaigns that people love to share. Here’s a few reasons why they work so well:
1. Generates Awareness 🎉
A great prize captures attention and gives people a reason to talk about your organisation. For supporters, it can feel like a once-in-a-lifetime opportunity, which creates excitement and encourages them to share with friends, colleagues and their networks. That buzz doesn’t just energise your fundraising, it increases your organisation’s exposure, introduces you to new audiences, and keeps people coming back to see who’s won. Prize draws turn generosity into visibility in a way few other formats can.
Case study: Glastonbury Festival x Doctors Without Borders
Glastonbury Festival are currently offering 25 pairs of tickets to Glasto 27’ and at the time of writing they’ve raised over £600,000 (and counting) for Doctors Without Borders, providing vital aid in Gaza and Sudan. The campaign’s success showed how a simple and yet highly desirable prize can inspire incredible generosity.
Ready to explore a prize draw for your organisation? Our Connect team is here to help you get started.
2. Proven Model✅
Prize draws have a track record of success across causes, industries and audiences. They’re a tried-and-tested way for organisations to support their charity partners while engaging people in something joyful. Whether it’s a national campaign or a smaller local initiative, the model works because it combines generosity with genuine excitement.
Case study: Coldplay x Crisis
Coldplay offered fans the chance to win one of 150 pairs of tickets to a special evening with Chris Martin and Jonny Buckland. More than 17,000 people entered, raising over £350,000 for Crisis to help people experiencing homelessness. This showcases how a prize offering can turn shared enthusiasm into powerful support.
3. Reaches New Audiences👋
A prize draw naturally brings together different groups, including colleagues, customers, fans and the charity’s supporters. It’s a really warm way to introduce your organisation to people who might not have interacted with you before or been aware of your charity partnerships.
Case study: Win a British Airways Holiday
British Airways invited people to enter for the chance to win a holiday, raising over £20,000 for Alzheimer’s Society and the Royal Albert Hall. The draw reached travel lovers, music fans and new supporters for both charities, showing how a well-chosen prize can open doors to new audiences.
4. Fosters Collaboration🤝
Prize draws have a special way of bringing organisations together around a shared purpose. When partners collaborate, they’re able to make unique offerings that might not have been possible before and create a community. Everyone involved can promote the same campaign, tell the same story and inspire more people to give. It’s simple collaboration, but with results that can be far-reaching.
Case study: The O2 x Queen for Stagehand
The O2 and Queen joined forces to raise funds for Stagehand, supporting stage crews across the UK. Together they raised more than £12,000 and shone a light on the people behind the live events industry. The partnership worked because it united music, venue and cause in a single moment of generosity and shared purpose.
5. Simple Set Up⏳
Creating a prize draw on Crowdfunder is quick, free and designed to work for organisations of all sizes. Whether you’re a national brand or a local business, you can launch a campaign in minutes and start raising funds straight away. The platform guides you through every step, so you can focus on what matters most: supporting your charity partners and making an impact.
Case study: Aston Villa x Emmiera Group
Aston Villa teamed up with Emmiera Group to offer a hospitality box experience and raised more than £3,400 for mental health services in Birmingham. It’s a great example of how local partnerships can bring their communities together and make a tangible difference.
But Wait, There's More...
📊 Track Everything: Real-time analytics show exactly how your campaign performs.
🎯 Any Prize Works: Exclusive experiences, signed memorabilia, or special moments.
👥 Build Your Community: Every entrant becomes a potential new supporter.
Ready to Begin?
Join the growing community of organisations using Crowdfunder prize draws to strengthen their charity partnerships and amplify their impact. For inspiration, guidance or a chat about how to launch your own, visit crowdfunder.co.uk/prize-draws or get in touch with our Connect team below.
Community Partnerships Manager
Jasmine Snow – jasmine@crowdfunder.co.uk